Company: Aquatic Adventures Inc.
GDPR: The General Data Protection Regulation
Responsible Person: MaryEllen Franson - Business Manager
Aquatic Adventures, Inc. is a PADI 5 Star Dive Center headquartered at 13830 W. Greenfield Avenue in Brookfield, Wisconsin. Our website address is https://diveaai.com. Additional details regarding our company can be found on Our Company page.
Aquatic Adventures, Inc. is committed to processing data in accordance with its responsibilities under the GDPR.
Article 5 of the GDPR requires that personal data shall be:
In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data, Aquatic Adventures, Inc. shall promptly assess the risk to people’s rights and freedoms and if appropriate report this breach to the ICO (more information on the ICO website).
We collect information from you when you register on our site, place an order or subscribe to our newsletter. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number, credit card information and date of birth. You may, however, visit our site anonymously.
Any of the information we collect from you may be used in one of the following ways:
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested, or the following:
The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. However, we caution that unsubscribing from our emails could mean that you will not receive vital information relating to a course you are registering for. When a customer unsubscribes from our emails, they are assuming full responsibility for any costs or inconveniences that may result.
In order to allow customers to contact us with questions or request they be added to our GET WET! Newsletter, we collect customer names, email address and phone numbers. This information is used to build a customer record that is necessary to respond to these inquiries and requests. Aquatic Adventures does not sell this information to any outside parties for any purposes. However, this information may be provided to third party credit card processing companies as validation during credit card purchases. This is to protect our customers from credit card fraud.
We implement a variety of security measures to maintain the safety of your personal information when you place an order. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway provider's database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.
For more general information on cookies, see the Wikipedia article on HTTP Cookies.
You can prevent the setting of cookies on this site by adjusting the settings in your browser. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. For this reason, we recommended that you do not disable cookies.
Orders processing related cookies. This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Forms related cookies. When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
Google Analytics. Google Analytics is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see Analytics below.
Social media buttons. Social media buttons allow you to connect with your social network in various ways. For these to work the Facebook, LinkedIn, Instagram, Twitter and YouTube may set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold as outlined in their respective privacy policies.
In order to provide you with the best possible experience, this website uses Google Analytics to link a referral to a purchase. This enables us to determine the success of our advertising. This data, however, is anonymous and is not personally identifiable.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act). We do not collect any information from anyone under 13 years of age except in the case of class registration information required by PADI (Professional Association of Scuba Divng Instructors). Our website, products and services are all directed to people who are at least 13 years old or older unless they are under the direct supervision of a parent or guardian.
Portions of this site are used for commercial purposes. When you are purchasing classes or products from Aquatic Adventures, we collect name, address, phone number, birthdate and email address information during the checkout process. This information, along with payment information, is collected by our credit card processing companies. We use Cayan or Stripe to process all transactions online and otherwise. This website itself does not collect or store credit card numbers, expiration dates or security codes.
While you visit our site, we track:
When you purchase from us, we ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We use this information for purposes, such as, to:
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses. We will also store comments or reviews, if you choose to leave them.
In order to protect your information on this website, we use SSL to provide firewall and security protection.
Only website administrators and shop managers have access to commercial transaction information. This is to enable them to process your purchase.
Aquatic Adventures, Inc.
13830 W. Greenfield Avenue
Brookfield, Wisconsin 53005